Pantone Color of the Year 2025: A New Hue to Define the Future

February 18, 2025

Every year, the design world eagerly anticipates the Pantone Color of the Year, a shade that influences trends in fashion, interior design, branding, and beyond. The Pantone Color of the Year 2025 is no exception. This carefully selected hue reflects global moods, cultural shifts, and creative inspirations. But how does Pantone choose this iconic color? And when is it announced? Let’s explore everything you need to know.

Who is Pantone Owned by?

Pantone is a global authority on color, widely recognized for its Pantone Matching System (PMS), which helps designers and brands maintain color consistency. But who owns Pantone? The company is currently a subsidiary of X-Rite, Incorporated, which specializes in color measurement and management technology. X-Rite itself is owned by Danaher Corporation , a multinational company with a focus on scientific and technological innovations.

Since its acquisition, Pantone has expanded its influence, becoming an essential tool in industries ranging from graphic design to product manufacturing. Its color standards ensure that brands can replicate colors accurately across different materials and media.

When is the Pantone Color of The Year Announced?

The Pantone Color of the Year is typically announced in December of the preceding year. As a result, the Pantone Color of the Year 2025 was officially revealed in December 2024. This early announcement gives designers, brands, and manufacturers ample time to prepare for the upcoming year’s trends. Consequently, they can seamlessly incorporate the chosen color into their products and marketing campaigns, ensuring they stay ahead in the ever-evolving world of design.

What is Pantone's Color of The Year 2025?

For 2025, Pantone has chosen Mocha Mousse 17-1230 as its Color of the Year. This rich and sophisticated warm brown shade reflects a growing desire for comfort, grounding, and a deeper connection to nature. As the world increasingly shifts towards sustainability and mindful living, Mocha Mousse emerges as the perfect balance between modernity and tradition. Not only does it evoke a sense of warmth and stability, but it also aligns with the global movement toward more natural and earthy tones in design.

Who Decides The Color of The Year 2025?

The Pantone Color Institute, a team of renowned color experts and trend forecasters, is ultimately responsible for selecting the Color of the Year. To make this decision, they conduct extensive research into a wide range of global influences. Specifically, they analyze trends in various industries, including:

Runway fashion and emerging design trends.
Interior design movements and lifestyle shifts.
Technological advancements and digital aesthetics.
Cultural, environmental, and social influences.

By carefully analyzing these factors, the Pantone Color Institute selects a color that truly captures the spirit of the times. For 2025, this thoughtful process has led to the choice of Mocha Mousse 17-1230, a shade that reflects a growing appreciation for earthy, grounding tones. Not only does it evoke a sense of stability and warmth, but it also resonates with the global shift toward natural, comforting aesthetics.

How to Use Mocha Mousse 17-1230 in 2025:

If you want to incorporate Mocha Mousse 17-1230 into your designs or daily life, here are some ideas:

In Fashion and Accessories:

Use Mocha Mousse in clothing, handbags, or shoes for an elegant, timeless look.
Pair it with neutral tones like beige and cream or contrast it with bold colors like deep green or navy.

how to style color of the year mocha mousse

Neutral & Earthy Tones (Elegant & Timeless)

For a refined and grounded look, men can embrace neutral and earthy tones by pairing a Mocha Mousse (#A67C52) suede jacket with a beige (#F5E6D3) turtleneck sweater. Complement the outfit with warm taupe (#B3A398) tailored trousers for a sophisticated monochromatic approach. To add depth, incorporate olive green (#6B8E23) leather boots or a matching belt. This combination is ideal for smart casual settings, offering a classic, effortlessly stylish appearance that works well in both autumn and winter.

Rich & Warm Tones (Cozy & Luxurious)

For a bold yet refined statement, men can layer a Mocha Mousse (#A67C52) wool coat over a terracotta (#CC7357) knit sweater. Pairing it with deep burgundy (#722F37) chinos creates a striking contrast while maintaining warmth in the palette. A mustard yellow (#E1AD01) scarf or pocket square can add a pop of vibrancy to the ensemble. Perfect for fall and winter, this color scheme exudes warmth and confidence while keeping the look polished and sophisticated.

Cool & Contrasting Tones (Fresh & Modern)

To create a balanced yet eye-catching outfit, men can pair a Mocha Mousse (#A67C52) bomber jacket with a teal (#008080) crew-neck sweater for a modern twist. Wearing deep navy (#2F3A56) slim-fit jeans keeps the look grounded, while a soft lavender (#A899C1) pocket square or sneakers can introduce an unexpected yet stylish contrast. This combination is excellent for both casual and semi-formal settings, blending warmth and coolness for a dynamic and contemporary aesthetic.

Light & Airy Tones (Fresh & Contemporary)

For a breezy and polished look, a Mocha Mousse (#A67C52) linen blazer can be paired with a crisp ivory (#F8F4E3) button-down shirt. Opting for blush pink (#D9A6A1) tailored trousers softens the overall look while adding a touch of elegance. To finish the outfit, pale blue (#B0C4DE) loafers or a structured satchel introduce a subtle contrast, keeping the aesthetic fresh and summery. This color palette is ideal for spring and summer occasions, offering a refined yet relaxed vibe.

In Interior Design:

Apply it to walls, furniture, or décor items to create a warm, inviting atmosphere.
Use it as an accent color in cushions, rugs, or curtains to add depth to your space.

In Graphic and Web Design:

Incorporate it into branding, websites, or social media graphics for a sophisticated, modern aesthetic.
Use it in packaging designs to evoke a sense of luxury and sustainability.

In Marketing and Branding:

Align your brand’s visuals with Mocha Mousse to create a reliable and grounded brand identity.
Introduce limited-edition products featuring the color to attract trend-conscious consumers.

The Pantone Color of the Year 2025, Mocha Mousse 17-1230, embodies warmth, comfort, and stability. As a versatile and timeless hue, it is expected to make a significant impact across fashion, interior design, branding, and more. Whether you're a designer, marketer, or simply someone who loves color, Mocha Mousse offers endless creative possibilities.

Stay inspired and explore how this rich brown shade can transform your designs in 2025!

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